Salmoiraghi&Viganò Stores 5555 | Easy New Media

Easy New Media


Salmoiraghi&Viganò Stores

Clubs, Spades, Diamonds, Hearts, different types of music to define the character of a Brand and engage customers.

Year: 2019

Customer: Looxottica

Tipology: Sound Design

Product: Profusion iH

With the collaboration of a great musical artist like Davide "Boosta" Di Leo, we created a musical playlist for a great eyewear brand such as Salmoiraghi&Viganò. The client's request was to create a distinctive musical environment, where the customer would feel at ease, pampered and enticed to buy the products in store, so with Boosta the character and identity of the Brand was analyzed in order to create a specific and recognizable Sound Identity. Once we studied the basic idea of 5 categories with different musical tones that were softer and slower or more lively and bubbly, Boosta studied a palimpsest where he mixed these melodies, thus forming the musical character of Salmoiraghi&viganò and thanks to our musical devices it was possible to transmit this identity to all the Brand's stores, going every 2 months to update a part of it so as to make a recycling of melodies.