Motor City – Toyota

During the makeover of the Toyota Motor City dealership, we received a request to digitize the store windows. Our proposal was to create a banner of transparent LEDs so that we could embellish the windows but still allow passing customers to see the cars on display. We installed a total of 6.5 m2 of 6.5mm pixel pitch transparent LEDs on the top edge of the windows creating a subtle but high-impact effect for passing customers both on foot and by car.