Motor City - Toyota 5961 | Easy New Media

Easy New Media


Motor City – Toyota

Two transparent LED banners on windows in the heart of Rome

Year: 2019

Customer: Toyota

Tipology: Led Wall

Product: Trasparent Film LED

During the makeover of the Toyota Motor City dealership, we received a request to digitize the store windows. Our proposal was to create a banner of transparent LEDs so that we could embellish the windows but still allow passing customers to see the cars on display. We installed a total of 6.5 m2 of 6.5mm pixel pitch transparent LEDs on the top edge of the windows creating a subtle but high-impact effect for passing customers both on foot and by car.

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