Motivi – Milano Store

On the occasion of the Valentine's Day holiday and with the idea of renewing the windows of the Motivi Store in a special way, we created two Transparent LED structures to be placed behind the mannequins placed in the window. After a careful study of Motivi's Brand Identity and several proposals submitted to the client, we arrived at the "heart" shape, which was perfect with the theme and logo and which placed behind the mannequins gave the impression of a pair of wings. In addition to the particular shape and transparency of the product, also the idea of the contents that echoed the colors of the Brand, the shapes and with the addition of light effects and sparkling glitter, made the whole showcase a magical spectacle in the eyes of passersby who stopped even if only to enjoy the show.